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What is a good way to start marketing reverse mortgages?
By
jdsabo6
Posted on
10/11/07 Total Answers
4
Answers-
Since the market for this product is senior citizens, it becomes a question of, "how do you target this market"? Any mix of items would work here. You can get mailing lists from brokers, take out ads in AARP's publications, or personally market to seniors. How about an "informational" class at a senior center?
Answer by :
Bbri415 On Date
2007-10-11 17:45:13
Start by worrying about compliance issues. In many states, the marketing and processing of reverse mortgages is heavily regulated, sometimes by multiple agencies (since it really is a hybrid of a financial planning and insurance product).
Answer by :
Mark Welch On Date
2007-10-11 18:39:59
Save your money and avoid most of the lead generation companies as they sell the same leads to several companies and it becomes fastest finger to the phone. If you do go with a lead generation company make sure you get exclusive leads and tell them to give you a few free to try first. They are going to charge you a pretty penney so if they are good they will have no problem giving you a few for free.
A Locally optimized website for the area(s) you are serving may help if you are in a large enough area. Find out first how many people are searching online for reverse mortgages where you are doing business. For examples there are over 1200 internet searches per month for "California Reverse Mortgage", over 650 for "Texas Reverse Mortgage", and over 700 for "Wisconsin Reverse Mortgage"
By having an optimized website that ranks well for local searches, you will get more exclusive leads. Get more info at http://www.localrise.com
Answer by :
SiteOptimizer On Date
2007-10-12 15:11:59
Remove debt.
Make EZ to use
Affordable payments
Legal & Legit company
(NO scammers).
Locally run
Contain costs.
Usable nationwide.
No bait & switch games.
Respect those in Rev Mortage market.
Make Easy to read deals.
EZ online acess.
Then YOU will succeed.
Know the marketplace & needs.
Many homes lost in So CA area.
Glut of homes Inland Empire, So CA alone
(can effect Reverse Mortgage markets).
Eye on CA housing market please.
EZ to amend data online for all to see.
NO confusing rules & regulations.
